Digital technologies in business

Methods. The work uses research the following methods: dialectical – when clarifying changes in entrepreneurial activity under influence of digitalization; systemic and structural analysis identifying approaches to formation a strategy for introducing digital technologies into activity. Results. paper investigates role business determines that they reflect process creating new chains opportunities; traditional (classical) enterprises cannot offer their products consumers. It has been substantiated contribute transformation organizational activities, business-processes models, as well form components competencies use positive effect Systematization processes (digital business, human factor, technology strategy) made it possible demonstrate complexity highlight problems an enterprise (technological innovation, customer behavior requirements, innovations inventions, ecosystems). efficiency using depends on its communication with consumer products, competitors, data processing stable internal communication. explores - establishing clear vision digitalization perception culture enterprise, calculating key performance indicators, automating processes, adopting concept artificial intelligence forming department. Novelty. A introduction formed, which makes harmonize information, data, technologies, factor. Practical value. conclusions results study can be used management system at professional training employees.